Archive for the ‘Twitter’ Category


(Atlanta, GA, March 15, 2011) ~ This year, NCAA March Madness will be just as much about the fan Tweets and Facebook posts as it will about the high-flying dunks, buzzer beaters and improbable upsets. That’s because Coca-Cola Zero, Turner Sports and CBS Sports have partnered to create the most impressive and robust online fan experience ever with the launch of the Coke Zero NCAA March Madness Social Arena.

From the First Four™ through the Final Four®, fans can log on to the Coke Zero NCAA March Madness Social Arena at and follow every aspect of the NCAA Division I Men’s Basketball Championship, from the action on the hardwood to the online social commentary. This innovative digital experience will accompany live streaming of the games on March Madness on Demand (MMOD) and feature a real-time Social Ticker displaying fan chatter and trending social topics around the tournament, and a first-of-its-kind Social Bracket that ranks teams based on the sum of online conversation about each team. The MMOD experience, including the live player, can be accessed through, CBS or “Each year millions of everyday people suddenly become rabid basketball fans – immersed in the live action of March Madness and obsessed with following every play, every upset, every victory over the three weeks of this exciting tournament,” said Bea Perez, chief marketing officer, Coca-Cola North America. “With the Coke Zero NCAA March Madness Social Arena, we’re giving fans the ultimate way to follow the tournament wherever they are and play a role in March Madness through their own social commentary.” When visiting the Coke Zero NCAA March Madness Social Arena online or via the new iPad app, fans can monitor and contribute to the social chatter around each match up from their own Facebook posts and Twitter feeds. Fan comments and social media posts related to March Madness will appear in “Tourney Buzz” on the site.

 Joining in on the conversation will be CBS Sports and Turner Sports online and on-air basketball analysts who will be regularly commenting on live game action, sharing tournament observations and connecting with fans. The Coke Zero NCAA March Madness Social Arena also will contain an “Impressive Moments” section, a video portal highlighting the most exciting plays from each round of the tournament. Fans will be prompted to vote on their favorite impressive plays, and the video with the highest ranking will be featured on the national broadcast show, “Impressive Moments of March Madness” presented by Coke Zero airing at 3 p.m. EDT on CBS Sports leading up to the coverage of the Final Four games on April 2. And to top off this most impressive March Madness experience, Coke Zero is sponsoring a sweepstakes where fans have a chance to win tickets and a trip for two to the 2011 NCAA Men’s Final Four in Houston. Between March 14-24, fans can submit an entry on Coke Zero NCAA March Madness Social Arena for one of two grand prize packages, including two Final Four 2011 Final Four tickets, round-trip airfare and accommodations for four nights in Houston. To visit March Madness On Demand and explore the Coke Zero March Madness Social Arena, visit iPad, iPhone and iPod Touch users can download the free NCAA March Madness On Demand app from the App store. More information on the Coke Zero NCAA Men’s Final Four Sweepstakes, including complete contest rules visit

 About The Coca-Cola Company The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. The Company’s portfolio includes 14 billion dollar brands, including Coca-Cola, recognized as the world’s most valuable brand, as well as Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply and Georgia. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of 1.6 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate.

 For more information about our Company, please visit our website at

 About the Turner Sports Turner Sports, a division of Turner Broadcasting System, Inc., is an industry leader in televised and online sports programming, airing championship level sporting events on TBS, TNT and truTV, and managing some of the most popular sports sites on the Internet. Turner Sports’ television line-up includes the NBA, Major League Baseball, the NCAA Division I Men’s Basketball Championship, NASCAR and professional golf. The company’s digital portfolio includes, NASCAR.COM,, PGATOUR.COM, and, as well as an accompanying collection of mobile websites and connected device apps. Turner Sports and the NBA also jointly manage NBA Digital, which includes NBA TV,, NBA LEAGUE PASS, NBA Mobile, the NBA Game Time App, and About the NCAA The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 400,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA championships in Divisions I, II and III sports. Visit and for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes. The NCAA is proud to have the following elite companies as official Corporate Champions — AT&T, Capital One and Coca-Cola — and the following elite companies as official Corporate Partners — Enterprise, The Hartford, Infiniti, LG, Lowe’s, Planters, Reese’s, Unilever and UPS. NCAA, Final Four, March Madness and First Four are licensed by or trademarks of the National Collegiate Athletic Association.

Contacts Coca-Cola Refreshments Kirsten Witt, 404-676-0314

(Newark, NJ, February 16, 2011) ~ In a first for a professional sports franchise, the New Jersey Devils (@NHLDevils) today launched Mission Control, a Digital Command Center designed to activate and further extend the franchise’s online brand presence. Located inside Prudential Center (@PruCenter), the command center will be fueled by fans using Twitter, Facebook and other online channels hosted by the franchise and opening its digital outlets to bloggers and message board users.

The Devils carefully chose  25 social media savvy fans, the self-proclaimed Devils Army Generals, through Facebook and Twitter to act as the voice of the team’s fan base using Devils’ social media platforms.   Several of the Generals already host fan blogs of their own.  The team and Generals (@DevilsGenerals) were assisted in the development of Mission Control by the team’s social communications consultant, Jim Delaney (@activate).

Mission Control is headquartered in a newly constructed dedicated suite of offices in Prudential Center that will serve as an interactive digital hub for the team to engage in online discussions, initiate proactive outreach, track media performance/trends, and deliver interactive service to fans and followers of the Devils and the Rock on Twitter, Facebook, fan message boards and other media channels.  Fifteen individual screens in Mission Control instantly monitor all aspects of the Devils and Prudential Center brands.

“Mission Control will allow our team to connect directly with our fan base, expand the Devils’ presence throughout social media platforms, and ultimately give our fans the opportunity to be a part of the Devils family,” said Jeff Vanderbeek, Chairman and Managing Partner of Devils Arena Entertainment. “The National Hockey League is aggressively using social media and we want to set the standard not only for the league but in all of sports as well.”

Mission Control will serve to not only connect the Devils with fans but will also allow the team to engage more broadly with music and entertainment enthusiasts. Prudential Center has established itself as one of the country’s ‘must-play’ stops for top concert acts, family shows and high-profile special events. The Rock recently ranked 6th in the nation according to Venues Today 2010 arena rankings.  Mission Control will host opportunities to grow the Prudential Center brand and promote its top shows and concerts via all digital media platforms.

Mission Control is a next step in the Devils overall strategic goal to more effectively engage through social communications. Starting at the end of 2010, the Devils introduced the Digital Zone on the arena concourse.  The Digital Zone gives fans a hands-on opportunity to tweet, post and check Facebook during the game.  In addition, the team offers an Apple iPad rental program,  with customized  Devils’ application as well as apps from the NHL and other sports,  while watching the game live. The team has also successfully tripled their number of Facebook followers this  season, and grown significantly on Twitter.

The logo for Mission Control was designed by Devils fan Chrissy Baptista of Elizabeth, NJ, through a crowd-sourced design contest via social media, believed to be a first by any professional team or venue. The logo incorporates the Devils’ demonized font, the Prudential Center’s ‘arena art’ element, and NASA-inspired graphic rays that symbolize outbound communications.

“Being a designer, I jumped at the opportunity to create a logo for the New Jersey Devils Mission Control,” said Baptista. “I’m a Devils fan, of course, and it makes it that much cooler to see my design represent this program. I’m really excited to see it in action.”

Media Contact:

Anne Sciaino




Auburn Hills, MI, January 24, 2011) – The Detroit Pistons announced today that the club is hosting its first ever Social Media Night at The Palace of Auburn Hills when they face the Charlotte Bobcats on Wednesday, February 2 at 7:30 p.m.

Fans that purchase tickets on Facebook ( or Twitter ( will have access to three exclusive ticket offers for the game on February 2. Option 1 includes a 100-level ticket, social media t-shirt, exclusive pre-game meet and greet opportunity with Pistons’ forward Jonas Jerebko and VIP Club access for $125. Option 2 includes a 100-level ticket, social media t-shirt and exclusive pre-game meet and greet opportunity with Jerebko for $35. Option 3 includes a 200-level ticket and social media t-shirt for only $10.

The Pistons will also give selected local bloggers the opportunity to cover the game and write about their experience at The Palace. Following an application and approval process, bloggers will receive a lower-level suite ticket and have access to an exclusive post-game media interview session with forward Charlie Villanueva. Any post-game coverage that is shared will receive recognition on Bloggers can apply at by January 26 to apply for this unique experience. The website location provided should include specific examples of your work in regards to Pistons or other sports coverage.

PNC, one of the nation’s largest financial holding companies, is the presenting sponsor for the Detroit Pistons. For more information about PNC, please visit


What’s the best way to sign a new sponsor? The Phoenix Suns are surely taking an innovative approach.

They’re offering something called a Suite and Social night, in which a company gets 20 tickets to a suite for a game night along with six parking passes and catering. They also get the right to make two Facebook status updates about their company to the Suns 229,000+ fans, at least a quarter of which are in Arizona. They also have the rights to make three Twitter mentions on the @PhoenixSuns feed, which has more than 45,000 followers.

Photo credit: Phoenix Suns

The idea, of course, is to allow companies to sample a Suns game and also see the power of its following. The package costs $7,000.

“We wanted to tailor an affordable package to smaller businesses that don’t have large advertising budgets,” said Mandy Medsker, digital account executive for the team.

Medsker said the team has already sold the package to a local social media company called Digital Madhouse.

I had two questions.

Were the Suns worried that fans would be turned off by the messages from a company that doesn’t even have a relationship with the team?

“We’ve addressed that here,” Medsker said. “We have to be careful with that balance and we think we’ve limited things and don’t think it will appear like we’ll be shoving marketing messages down the throats of fans.”

The other question was: Are the Suns giving away too much?

Should someone that doesn’t have a formal relationship with the team have this much access? One sports marketer told me absolutely. That the Suns were throwing in too much to try to land new sponsorships. He’d use this as a throw-in to one of his team’s current partners already spending a lot of money. Another said he was impressed with the ingenuity and believed it was a very creative way of trying to get new companies into the building and spending money on the team.

Tiger on Twitter

Posted: December 1, 2010 in Golf, Social Media, Twitter

Tiger Woods has had a rough year, but that didn’t stop him from connecting with fans and haters alike in a way that nobody saw coming.

Wednesday morning, the famed pro golfer tweeted from a spanking-new @TigerWoods account: “What’s up everyone. Finally decided to try out twitter!”

In a following post, Woods gushed about enjoying the social network. “Yep, it’s me. I think I like this twitter thing. You guys are awesome. Thanks for all the love.”

This new addition to the Twitterverse comes as Tiger decides to open up to Newsweekabout his troubles stemming from last year’s allegations of infidelity in his marriage to Elin Nordegren.


There’s no doubt that in the last year, social media has exploded in the sports industry, with superstars from different sports joining platforms like Twitter and Facebook to interact with their fans. However, there has almost been as much negative noise about athletes using social media as there has been positive.

Although it may seem like a beat up topic for some, social media, especially in sports is still a fairly new phenomenon. PR crews do the best they can to educate and teach, but Twitter and Facebook were made to encourage open sharing for common-folk, not basketball all stars with paparazzi waiting to analyze their every character and Twitpic.

Simply put, it can be extremely hard for a professional athlete to fully grasp what should or not be said online, even with professional PR aid on the side. Athletes are passionate and emotional, and that’s what makes sports so interesting, but there are grey lines that ought not to be crossed, especially when an athlete is venting and just wants to be heard. I’m not trying to discourage authenticity, but as an athlete, (aka public figure) there are certain rules to play by (ie. – explicit swearing is generally a no-no).

This is where I believe social networks that promote exclusivity can help. Path is a brand new social network hot off the press that allows users to share photos with up to 50 friends. They don’t allow connections to other networks, and pride themselves on creating a community where members are allowed to share honestly and personally. An athlete could use Path as an outlet to add their inner circles and get their online social fix to share openly and freely without having to worry about being politically correct or doing something that may affect their image, while leaving their Twitter and Facebook pages available as engagement tools. Let’s just say Michael Beasley sure could have used Path to show off his new tats.

The revamped Facebook groups is another tool that encourages small, tight knit groups. As of right now, Path has plenty of limitations with no commenting and only allows pictures to be posted through their iPhone app. Facebook groups is a full fledged group network with commenting, photos, link sharing, and email notifications. In a private Facebook group with all his buddies, Charlie Villanueva could talk about fighting Kevin Garnett all he wants in any language he wants without looking like an immature attention seeker.