Archive for the ‘NFL’ Category

As we noted last week, Foursquare decided to experiment with a new feature for Super Bowl Sunday: Promoted Venues. Specifically, they created a “Super Bowl Sunday” worldwide venue that anyone could check-in to to let others know that they were watching the Super Bowl. So how did it go? Well, when it wasn’t crashing the network, really well!

Foursquare has a post today detailing the experiment. Apparently, there were over 200,000 check-ins on Super Bowl Sunday to this venue from all around the work. In fact, as we suspected, it became the most checked into venue ever — and it took just four hours for that feat to happen. Foursquare also says that it was the largest online check-in event of all time.

Foursquare says there were check-ins from all 50 states and 125 countries around the world. Humorously, that included 13 check-ins from the Vatican. This begs the question: does the Pope use Foursquare? If so, was he rooting for the Packers or Steelers?

Speaking of that, as part of the fun, Foursquare allowed people to add a comment as to whether they were rooting for the Packers or the Steelers, so they could get that team’s badge. As you can see in the chart above, the Green Bay fans dominated throughout the entire day. “At no minute during the game was Steeler Nation stronger,” Foursquare notes.

Good news aside, many people who tried to check-in to the special venue during the game had issues. And in fact, some couldn’t use Foursquare at all. The service acknowledges some hiccups at their end of their post:

We weren’t quite prepared for all the excitement (our sincere apologies to those of you who had trouble finding the location at first; our ‘trending’ server was a bit hampered by the overwhelming traffic), but thank you everyone for participating.

In other words, the Promoted Venue idea was even more successful than they anticipated. I smell business opportunity. And so do they, you can be sure.


 Red Oxygen, one of the world’s leading SMS gateways and developers of text messaging software, has partnered with 360 Football Academy, a national organization dedicated to developing student athletes into leaders. The Academy is leveraging the SMS technology to enable the organization and its professional athlete partners to keep in touch with students that have participated in the Academy’s program.

“Instant communication is vital to making sure students, parents, corporate partners, sponsors and professional athletes are kept abreast of any changes and initiatives in a timely manner”

360 Football Academy provides student athletes with a comprehensive curricula through a technologically based educational platform complimented by elite athletic and academic resources with the end objective of ensuring 99% of participants receive academic or athletic scholarships to attend institutions of higher education.

360 recognized the importance of maintaining relationships with its students after they leave the Academy for continued support and motivation. The organization ultimately decided to use Red Oxygen’s web-based text messaging technology because it enabled them to disseminate information to various constituent groups in an expedited manner through a means that is well received by students and partners.

“Instant communication is vital to making sure students, parents, corporate partners, sponsors and professional athletes are kept abreast of any changes and initiatives in a timely manner,” said Youdlyne Renard, Operation Assistant, 360 Football Academy. “First to market is key in our industry and having instant access to our participants and partners throughout the year is important in maintaining this competitive advantage. The Academy prides itself on our year-round academic and athletic curriculum that aims to provide our students with on the field and off the field life skills.”

Many of the Academy’s participants always have their cell phone on hand, so text messaging has proved to be an effective way to not only communicate important updates, but also relay personal messages from professional NFL football player partners who want to stay in touch with participants they meet at camp. This communication method allows students to receive motivation and personal messages from their mentors without compromising the privacy of the professional players.

In addition to sending well wishes, the organization has started sending time sensitive material such as SAT registration date reminders and scholarship information to their students via text messaging, as email typically has a slower viewing rate and would often end up in spam folders.

“As mobile phone adoption continues to grow worldwide, text messaging is increasingly becoming the preferred method of communication,” said Tom Sheahan, CEO, Red Oxygen. “There is a reason over 2.3 trillion text messages were sent in 2010 alone – it’s a quick and easy way to send time sensitive information and interact with students, colleagues, friends and customers alike.”

For more information on 360 Football Academy, please visit

About Red Oxygen

Red Oxygen is one of the world’s leading developers and distributors of enterprise SMS software and services. Combining the power of email applications, instant messaging clients or CRM applications with the convenience and mobility of text messaging, Red Oxygen’s products allow users to send text messages to specific individuals or entire lists. Red Oxygen software is available for Microsoft Outlook, IBM’s Lotus Notes, IBM’s Sametime, Windows, as well as web based and CRM custom integration. With over 300,000 users worldwide, Red Oxygen’s current customer list includes clients such as Pfizer, BMW, Microsoft, Siemens, Panasonic, Deloitte, IBM, Accenture, Frito Lay, Billabong, 3M and others. For more information on Red Oxygen, please visit


for Red Oxygen
Jen Cadmus, 512-934-8350




(Ridgefield Park, NJ, January 31, 2011) ~ Samsung Hope for Children, the national philanthropic initiative of the world’s technology leader, today launched “Team Up for Autism,” to help raise awareness and funding in support of medical research, services and treatment programs for children with autism.

Samsung will contribute up to $100,000 by providing a donation of $5 to the Dan Marino Foundation each time someone spreads the word on autism through Facebook or Twitter. Samsung has made the process simple, and is encouraging people to register their pledge of awareness by sharing a graphic icon created for the campaign with Facebook friends, or sending a tweet with the hashtag, #teamautism.

In the last five years, Samsung has donated more than $2 million to the Dan Marino Foundation to support the drive for improved awareness, more research and services for children and families living with the disorder. According to the Centers for Disease Control, autism is the fastest-growing developmental disorder in the United States. One in 110 children live with autism today. Through its Hope for Children initiative, Samsung supports health, education and social welfare programs for children throughout the United States.

“We began our partnership with the Marino Foundation in 2006,” said David Steel, Executive Vice President, Strategy, Samsung Electronics America. “Five years later we are beginning to see some real progress in the public’s awareness of autism and how it impacts families. We still have a long way to go, and we realized that by leveraging digital technologies and social media we might be able to accelerate public education efforts.”

Kicked off on the heels of the Dan Marino Foundation’s “WalkAbout for Autism” on Saturday, January 29, at the Miami Dolphins’ Sun Life Stadium, the social action campaign will run through February. More than 6,000 turned out for the walk, driven by individuals with autism and their families and friends, which generated funds for the autism community.

“With more than one million children in the United States living with autism, including our son, Michael, my wife, Claire, and I recognize the struggles families face,” said Marino. “With the support of companies like Samsung, we are able to provide funding, resources, and, most importantly, support to people and families facing the challenges of life with autism.”

For more information about autism or to learn how you can get involved, please visit: To learn more about Samsung Hope for Children initiative visit:, you can also check out the Samsung Hope for Children Facebook Hope tab at:

About Samsung Electronics America, Inc.

Samsung Electronics America, Inc. (SEA), based in Ridgefield Park, NJ, is a subsidiary of Samsung Electronics Co., Ltd. The company markets a broad range of award-winning consumer electronics, information systems, and home appliance products, as well as oversees all of Samsung’s North American operations including Samsung Telecommunications America, LP, Samsung Semiconductor Inc., Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. As a result of its commitment to innovation and unique design, the Samsung organization is one of the most decorated brands in the electronics industry. The company was ranked #19 in BusinessWeek/Interbrand “100 Best Global Brands,” and named as one of Fast Company’s “50 Most Innovative Companies of 2010.” For more information, please visit You can also Fan Samsung or follow Samsung via Twitter @SamsungTweets.

About Samsung Hope for Children

At Samsung we are dedicated to making products that inspire passion and create moments of wonder in people’s lives. In that spirit Samsung Hope for Children was developed with a strategic focus on programs dedicated to helping children share the wonder of life, learning and our planet. Through our flagship program, Samsung Electronics America and its retail and business partners have raised more than $25 million for more than 300 schools, community-based foundations, and charities throughout the U.S. For more information please

About the Dan Marino Foundation

The Dan Marino Foundation was established by Dan and Claire Marino in 1992. The Foundation’s mission is to “open doors” toward independence for children with autism and special needs, teenagers transitioning from foster care, and young adults with disabilities. The Foundation fulfills this mission by supporting comprehensive integrated treatment programs, providing outreach services, advancing scientific research, and building independence through employment and daily living transition programs. The Foundation has raised over $30 million since its inception which has been used to fund major medical research, build the Miami Children’s Hospital Dan Marino Center, and operate life-changing programs. For more information, please


Samsung Electronics America
Adam Yates, 201-229-4020
Weber Shandwick
Kate Rambo, 212-445-8281

This week I want to focus on what is often called the “next generation fan.” And what is the next generation fan? It’s the sports fan who consumes sports in a much different manner than the traditional fan. The “traditional fan” would primarily go to watch the action on the field, court, ice or arena. But the “next generation” fan consumes sports in a very different way. Instead of just watching the on-field action, the “next generation fan’ is constantly multi-tasking. They are also watching the big scoreboard/big screen as well as using their smart phone to text, Tweet, take photos, check-in, post to Facebook, etc.

Jimmy Lynn for iStrategy

In the past two years, I’ve been fortunate enough to attend sporting events in two of the greatest sports venues in the world. In late 2009, I went to the famed Maracana Stadium in Rio de Janeiro (one of the three greatest soccer venues in history) to watch Flamengo play a league match. And, in the spring 2010, I went to see Arsenal play Porto in a Championship League match at their new beautiful Emirates Stadium. The passion of the fans at both venues was remarkable and bone-chilling. But, it was also clear that they were there for one thing … to watch the action on the field.

Big screen Cowboy Stadium

Contrast that to the American sports fan in the US. Go to nearly any professional sports league game and you’ll witness a good number of fans multi-tasking. I think back to Feb 2010 – at the NBA All-Star Game at Cowboys Stadium in Texas. I’ve never seen a more spectacular sports venue. Wow. The place is simply amazing. In particular, the high-definition screen that runs 60 yards long will simply take your breath away. What’s interesting is that the picture is so clear that often times you find yourself watching the big screen versus the live-action on the field. Then, of course, the fans are on their iPhones, Blackberrys, Androids, etc to tell their friends about the spectacular venue – snapping photos and posting on Facebook, posting tweets on Twitter, checking in on FourSquare, texting and emailing, etc.

I do love the purity of watching the soccer/football matches in Rio de Janeiro and London, but as a sports marketer, I marvel at how sports venues in the US, such as Cowboys Stadium, create so many more meaningful ways to create revenue.  The sponsorship opportunities alone are staggering.  But also the advent of mobile apps will continue to help sports fans consume in even more engaging ways. There’s a number of apps that help fans follow their fantasy sports teams, order concessions, change seat locations, follow other teams and sports, look at traffic reports, check on weather, etc.

iphone sports app
Sports has always been one of the key content areas to drive the adaptation of new technologies. This “next generation fan” will continue to multi-task in more and more ways as new applications continue to be developed.  Yes, the US is probably leading the way since it’s the largest consumer sports market, but many of these lessons will be shared – and fans in the UK, Brazil, China, Australia, India, Russia, etc will also consume sports in a different manner. This also means that leagues and teams will also be able to create new incremental revenue streams. It will be interesting to watch this play out in the coming years. The game – or “watching the game” has changed.  And, those that embrace it will be the ones who can most benefit.

Miami Dolphins and Fan Appz Team Up to Engage ‘Finatics’ Online

(Santa Monica, CA, December 14, 2010) ~ Fan Appz, a leading developer of social media marketing applications, today announced that the Miami Dolphins are using the Fan Appz platform to grow and engage their passionate fan base online as well as to promote games, merchandise, events and more through social media channels.  Fan Appz offers a suite of solutions to produce effective, highly measurable campaigns to spark user engagement, extend viral sharing and promote social competition while delivering a compelling way for brands to solidify and monetize their relationships with fans.

Over the coming weeks and months, the Dolphins will be working with their sponsorship partners to develop and execute social media campaigns that provide a deeper and more engaged connection between the Dolphins Facebook “Finatics” (fans) and the particular sponsor’s brand and social media and marketing objectives.

The Miami Dolphins have continually been ahead of the curve in using technology to boost their fan experience, and their activities to date on Facebook have earned the team nearly 500,000 loyal fans.  The Dolphins were also one of the first teams to deploy FanVision, a handheld device used within the stadium that enables fans to view instant replays, real-time stats from around the league, highlight reels of the game and the actual network telecast of the live event.

“We have a passionate fan base that is engaged with us through social media so we are always looking to leverage the latest technology to give our Finatics the best experiences available and to provide our marketing partners a seamless way to be a part of it,” said Jim Rushton, Senior Vice President of Corporate Partnerships and Integrated Media for the Miami Dolphins.  ”Partnering with Fan Appz made perfect sense given their successful track record with the NFL and other sports leagues.”

“Fan Appz is changing the way companies interact with fans online, and sports organizations like the NBA, the NFL and the Miami Dolphins are quickly recognizing the value of using social media to harness the collective passion of their fan base,” said Jon Siegal, Founder and CEO of Fan Appz.  ”When it comes to using technology, the Miami Dolphins are definitely leading the pack, and we’re proud to help them take full advantage of their social media presence to drive continued business success.”

About Fan Appz

With a reach of more than 100 million social media users, Fan Appz technology is used by many of the world’s largest sports and entertainment companies as well as tens of thousands of businesses to maximize the lifetime value of their customers and fans.  Fan Appz was founded in 2008 and is headquartered in Santa Monica, Calif.  For more information, please visit or Fan Appz on Facebook at

About Dolphins Corporate Partnerships and Integrated Media Group

The Dolphins Corporate Partnerships and Integrated Media Group’s primary mission is to provide the team’s corporate partners with fully integrated multi-media sports marketing programs comprised of new and existing Dolphins media and sponsorship assets including audio, video, text, and print and in-stadium elements.

Metrodome Viral Hit

Posted: December 14, 2010 in NFL, Social Media, YouTube

Patriots sell Chargers tickets with social media blitz



Photo by File

The power of social media and the New England Patriots [team stats] brand helped sell the few remaining tickets to Sunday’s Pats game against the Chargers in San Diego.

On Wednesday, the Chargers tweeted a ticket update with the following message: “1,000 general tickets must be sold by 1:15 p.m. Thursday to lift blackout. Tix available online at” Not long after, the Pats tweeted: “Hey Patriots fans on the West Coast, if you want to see the Pats play the Chargers, go to to buy tickets.”

Within hours the tickets were gone and the Patriots estimated that half were bought by Left Coast New England fans.

“It’s the power of Twitter,” said Patriots spokesman Stacey James.

The Patriots are tapping into social media in a major way with 820,000 Facebook friends and 53,000 followers on Twitter.

A check of at press time yesterday for the game found only a few unsold single club seats for $315 each.

This spring, listed the Top 10 Most Followed NFL Teams on Twitter and the Pats ranked No. 1, followed by the Chargers, New York Jets [team stats], the Dallas Cowboys, San Francisco 49ers, Oakland Raiders, Miami Dolphins [team stats], Cincinnati Bengals, Green Bay Packers and the Denver Broncos.

Gerald Kane, a professor of information systems at Boston College’s Carroll School of Management, said he’s not surprised that Twitter can help teams sell tickets. “At 150 million users, Twitter has really taken off,” he said. “For sales or media people, this is a very powerful media. . . . It’s a very helpful tool to spread information.”

In this case, Kane said, someone tweeted about the Chargers, the Pats organization picked up on it and spread the word immediately to everyone following the team.

“It’s like a big cocktail party with everyone talking to everyone at the same time,” Kane said.

The NFL is not alone using the power of social networks. The Boston Red Sox [team stats] said they have 36,555 followers on Twitter and 1.5 million Facebook friends.

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