Archive for the ‘Applications’ Category

~Nearly one in four online American adults (23%) revealed that they will be using some form of social media to follow this year’s men’s NCAA Tournament, according to new research released today from IMRE Sports, and conducted on their behalf by Harris Interactive. The research showed that among those who plan to use social media to follow March Madness, 27% plan to utilize a mobile application to do so.

These are some of the results released of the survey of 2,366 American adults surveyed online between February 24 and 28, 2011 by Harris Interactive. The research was spearheaded by the Maryland-based sports marketing agency, IMRE Sports.

Social networking sites top resources to follow the games

The way Americans utilize resources to follow March Madness paints a unique picture of how brands can focus their spending as digital and social media options continue to rise in popularity.

Of the 23% of online Americans who plan to use social media to follow March Madness, the research study revealed the following:

  • 50% will use social networking sites
  • 31% will specifically utilize YouTube
  • 27% will utilize a mobile application

The research also revealed that those with higher household incomes ($75K+) and college graduates are more likely to be planning to use mobile applications and Twitter.

Checking scores atop reasons why fans plan to follow games via social media channels

The focus of why Americans plan to use social media to follow March Madness in 2011 reveals a variety of trends that brands can exploit via advertising.

Among the 23% of online Americans who plan to use social media to follow March Madness, the research study revealed the following statistics:

  • 62% will use social media channels specifically to check the scores
  • 44% will use them to watch the games
  • 44% will use them to follow their favorite team/college
  • 40% will use them to follow their own bracket/other gaming purposes
  • 19% will utilize social media channels to follow their favorite player/coach

The research also shows that men will be more likely than women to use social media to follow March Madness, by a margin of 3 to 1 (32% men vs. 14% women).

Facebook is the most popular social media channel for men’s college basketball fans throughout the season

March Madness aside, social media channels are very popular amongst men’s college basketball fans year round. The survey revealed that roughly two in five online Americans (42%) follow men’s college basketball throughout the year. Among those followers, the research also revealed statistics that might impact how brands spend money on college basketball next year.

Of the 42% who follow men’s college basketball throughout the year, the study showed:

  • 44% use social media tools to interact with the sport
  • Facebook is the most popular way to follow/interact with the sport (25%),  followed by Twitter (13%) and blogs (13%). 11% interact via online forums.
    • Specifically, Facebook Pages (18%) and Twitter accounts (10%) hosted by sports or news networks are the most popular.
    • Roughly one in 10 (13%) follow/interact with a team/college Facebook Page. 7% follow/interact with a player/coach Facebook Page.

“As more fans continue to engage in social media channels to view sports and follow their favorite teams and players, there are more opportunities for brands to share their messages with the very targeted demographic that lies within sports fans,” said Kelly Nowlan, research director at IMRE Sports.

For more statistics and insight on the implications of this research, visit the IMRE Sports IQ blog atwww.IMRESportsIQ.com.

About the survey

This survey was conducted online within the United States by Harris Interactive on behalf of IMRE Sports from February 24 to 28, 2011 among 2,366 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Kelly Nowlan at 410-821-8220 or kellyn@imre.com.

About IMRE Sports

IMRE is an agency of marketing experts serving brands and clients invested in the Sports Industry. IMRE Sports connects brands to fans and helps corporations leverage their sponsorship investments to generate more brand exposure and fan engagement. IMRE’s clients include Target, Stanley Black & Decker and John Deere. Services include marketing, public relations, social marketing, advertising, emerging media and research. For more information, visit www.imresports.com.

About Harris Interactive

Harris Interactive is one of the world’s leading custom market research firms, leveraging research, technology, and business acumen to transform relevant insight into actionable foresight. Known widely for the Harris Poll and for pioneering innovative research methodologies, Harris offers expertise in a wide range of industries including healthcare, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer package goods. Serving clients in over 215 countries and territories through our North American, European, and Asian offices and a network of independent market research firms, Harris specializes in delivering research solutions that help us – and our clients – stay ahead of what’s next. For more information, please visit www.harrisinteractive.com.

 

Miami Dolphins and Fan Appz Team Up to Engage ‘Finatics’ Online

(Santa Monica, CA, December 14, 2010) ~ Fan Appz, a leading developer of social media marketing applications, today announced that the Miami Dolphins are using the Fan Appz platform to grow and engage their passionate fan base online as well as to promote games, merchandise, events and more through social media channels.  Fan Appz offers a suite of solutions to produce effective, highly measurable campaigns to spark user engagement, extend viral sharing and promote social competition while delivering a compelling way for brands to solidify and monetize their relationships with fans.

Over the coming weeks and months, the Dolphins will be working with their sponsorship partners to develop and execute social media campaigns that provide a deeper and more engaged connection between the Dolphins Facebook “Finatics” (fans) and the particular sponsor’s brand and social media and marketing objectives.

The Miami Dolphins have continually been ahead of the curve in using technology to boost their fan experience, and their activities to date on Facebook have earned the team nearly 500,000 loyal fans.  The Dolphins were also one of the first teams to deploy FanVision, a handheld device used within the stadium that enables fans to view instant replays, real-time stats from around the league, highlight reels of the game and the actual network telecast of the live event.

“We have a passionate fan base that is engaged with us through social media so we are always looking to leverage the latest technology to give our Finatics the best experiences available and to provide our marketing partners a seamless way to be a part of it,” said Jim Rushton, Senior Vice President of Corporate Partnerships and Integrated Media for the Miami Dolphins.  ”Partnering with Fan Appz made perfect sense given their successful track record with the NFL and other sports leagues.”

“Fan Appz is changing the way companies interact with fans online, and sports organizations like the NBA, the NFL and the Miami Dolphins are quickly recognizing the value of using social media to harness the collective passion of their fan base,” said Jon Siegal, Founder and CEO of Fan Appz.  ”When it comes to using technology, the Miami Dolphins are definitely leading the pack, and we’re proud to help them take full advantage of their social media presence to drive continued business success.”

About Fan Appz

With a reach of more than 100 million social media users, Fan Appz technology is used by many of the world’s largest sports and entertainment companies as well as tens of thousands of businesses to maximize the lifetime value of their customers and fans.  Fan Appz was founded in 2008 and is headquartered in Santa Monica, Calif.  For more information, please visit www.fanappz.com or Fan Appz on Facebook at www.facebook.com/FanAppz.

About Dolphins Corporate Partnerships and Integrated Media Group

The Dolphins Corporate Partnerships and Integrated Media Group’s primary mission is to provide the team’s corporate partners with fully integrated multi-media sports marketing programs comprised of new and existing Dolphins media and sponsorship assets including audio, video, text, and print and in-stadium elements.

(New York, NY, December 12, 2010) ~  MLB.com At Bat 2010 for iPhone and iPod touch was named the highest grossing application by Apple in its second annual iTunes Rewind for the App Store. At Bat, which delivered the first full season of live video for every game and introduced the At The Ballpark mobile in-venue experience, finished first overall across all categories of paid applications for 2010. In addition, MLB.com At Bat 2010 for iPad was recognized as the highest grossing application in the sports category.

Baseball fans utilized At Bat 2010 to follow Major League Baseball games every day from the application’s debut in Spring Training through the final out of the 2010 World Series. During the 2010 MLB Postseason alone, At Bat was accessed 37 million times, a 236 percent increase over the 2009 Postseason.

Subscribers to At Bat 2010 were able to access their MLB.TV subscriptions to watch live home and away broadcast feeds for every out-of-market regular season game with enhanced features such as statistical overlays and controls to pause or rewind live action. The application also delivered every radio feed, in-game video highlights and MLB.com Gameday.

This year also marked the debut of At The Ballpark, a mobile in-venue experience within At Bat 2010 for iPhone. By utilizing the Apple device’s core location technology, fans were able to check-in to any of the 30 Major League ballparks and, subsequently, receive access to an array of exclusive features, including social media, interactive venue maps, concession menus, personal profiles and video highlights. MLB.com also partnered with Aramark and the Philadelphia Phillies to launch a pilot program in September for mobile food ordering through At Bat 2010.

During the off-season, MLB.com At Bat 2010 is available free from the App Store on iPhone, iPod touch or iPad at www.itunes.com/appstore/. For more information, please visit MLB.com.