Gatorade and BlogHer make partnership for Sports

Posted: April 29, 2011 in Social Media

(Belmont, CA, April 25, 2011) ~  BlogHer, Inc., the leading participatory news, entertainment and information network for women online, is teaming up with Gatorade, a company committed to providing sports performance nutrition innovation for athletes across all sports and competition levels, to launch a new BlogHer Sports section dedicated to conversation and community for female sports enthusiasts and moms who are raising kids in competitive athletics.

BlogHer created its new Sports section in response to the growing role that sports is playing in women’s online conversations. The Sports section will be a dedicated content area on the BlogHer website, alongside other sections dedicated to conversations around career, money and style. The section will feature BlogHer member posts about sports news, competing in sports and raising youth athletes.

For “Sports Moms” – moms of competitive youth athletes – the BlogHer Sports section will feature blog posts from moms across the BlogHer network who are sharing personal experiences in raising, fueling and preparing their youth athletes to be successful in sports and beyond. Gatorade will participate by providing tips, inspiration and blogger access to experts at the Gatorade Sports Science Institute (GSSI), Gatorade’s science and educational facility dedicated to better understanding sports nutrition science and exercise physiology.

“Moms of athletes are no longer in the bleachers — these Sports Moms have taken an active role on the sidelines of youth sports, especially in the area of nutrition,” said Sarah Robb O’Hagan, president of Gatorade North America and global chief marketing officer for PepsiCo sports nutrition. “We know how much these Sports Moms do to help their athletes succeed, and we are absolutely thrilled that they can now find sports nutrition information and share their stories through BlogHer.”

“BlogHer is extremely proud to partner with Gatorade to showcase the stories women are telling about sports and their lives,” said Lisa Stone, CEO and co-founder, BlogHer Inc. “From athletes to fans to Sports Moms who are raising the next generation of athletes, women are using social media to share all their wins.”

For more information, please go to http://www.blogher.com/topic/sports and http://www.blogher.com/gatorade.

About BlogHer
Reaching more than 25 million women each month (Nielsen Site Census, October 2010), BlogHer is the leading participatory news, entertainment and information network for women online. Founded in February 2005 by Elisa Camahort Page, Jory Des Jardins and Lisa Stone, BlogHer’s mission is to create opportunities for women who blog to pursue exposure, education, community and economic empowerment. Today BlogHer creates opportunities for members via a community hub (http://www.blogher.com), annual conferences and a publishing network of more than 2,500 qualified, contextually targeted blog affiliates. BlogHer provides the highest quality content on a range of topics, with all blogs continually edited to meet strict editorial standards, including content quality, category relevance and blog frequency. BlogHer enjoys a strategic partnership with iVillage, part of Women@NBCU. BlogHer’s investors are Venrock, GE/NBC Universal’s Peacock Equity Fund, and Azure Capital Partners.

About Gatorade
The Gatorade Company, a division of PepsiCo, provides sports performance innovations designed to meet the needs of athletes at all competitive levels and across a broad range of sports. Gatorade® Thirst Quencher is backed by more than 40 years of research and is scientifically formulated and athletically proven to quench thirst, replace fluids and electrolytes, and provide carbohydrate energy to enhance athletic performance. The company’s product portfolio is built around the G Series®, a 1-2-3 approach to athlete nutrition and hydration before (Gatorade Prime 01®), during (Gatorade Perform 02® and G2®), and after (Gatorade Recover 03®) training or competition. For more information, please visit http://www.gatorade.com.

About PepsiCo®
PepsiCo offers the world’s largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses — Quaker, Tropicana, Gatorade, Frito-Lay, and Pepsi Cola — also make hundreds of other enjoyable and wholesome foods and beverages that are respected household names throughout the world. With net revenues of approximately $60 billion, PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment, including by conserving energy and water usage, and reducing packaging volume; to provide a great workplace for our associates; and to respect, support, and invest in the local communities where we operate. For more information, please visithttp://www.pepsico.com.

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