Miami Dolphins are Leveraging Social Media to Sell Sponsorships

Posted: December 15, 2010 in Applications, Facebook, NFL, Social Media

Miami Dolphins and Fan Appz Team Up to Engage ‘Finatics’ Online

(Santa Monica, CA, December 14, 2010) ~ Fan Appz, a leading developer of social media marketing applications, today announced that the Miami Dolphins are using the Fan Appz platform to grow and engage their passionate fan base online as well as to promote games, merchandise, events and more through social media channels.  Fan Appz offers a suite of solutions to produce effective, highly measurable campaigns to spark user engagement, extend viral sharing and promote social competition while delivering a compelling way for brands to solidify and monetize their relationships with fans.

Over the coming weeks and months, the Dolphins will be working with their sponsorship partners to develop and execute social media campaigns that provide a deeper and more engaged connection between the Dolphins Facebook “Finatics” (fans) and the particular sponsor’s brand and social media and marketing objectives.

The Miami Dolphins have continually been ahead of the curve in using technology to boost their fan experience, and their activities to date on Facebook have earned the team nearly 500,000 loyal fans.  The Dolphins were also one of the first teams to deploy FanVision, a handheld device used within the stadium that enables fans to view instant replays, real-time stats from around the league, highlight reels of the game and the actual network telecast of the live event.

“We have a passionate fan base that is engaged with us through social media so we are always looking to leverage the latest technology to give our Finatics the best experiences available and to provide our marketing partners a seamless way to be a part of it,” said Jim Rushton, Senior Vice President of Corporate Partnerships and Integrated Media for the Miami Dolphins.  ”Partnering with Fan Appz made perfect sense given their successful track record with the NFL and other sports leagues.”

“Fan Appz is changing the way companies interact with fans online, and sports organizations like the NBA, the NFL and the Miami Dolphins are quickly recognizing the value of using social media to harness the collective passion of their fan base,” said Jon Siegal, Founder and CEO of Fan Appz.  ”When it comes to using technology, the Miami Dolphins are definitely leading the pack, and we’re proud to help them take full advantage of their social media presence to drive continued business success.”

About Fan Appz

With a reach of more than 100 million social media users, Fan Appz technology is used by many of the world’s largest sports and entertainment companies as well as tens of thousands of businesses to maximize the lifetime value of their customers and fans.  Fan Appz was founded in 2008 and is headquartered in Santa Monica, Calif.  For more information, please visit or Fan Appz on Facebook at

About Dolphins Corporate Partnerships and Integrated Media Group

The Dolphins Corporate Partnerships and Integrated Media Group’s primary mission is to provide the team’s corporate partners with fully integrated multi-media sports marketing programs comprised of new and existing Dolphins media and sponsorship assets including audio, video, text, and print and in-stadium elements.

  1. […] This post was mentioned on Twitter by Jason , dsaggio. dsaggio said: Follow up to last #sbchat – Miami Dolphins are Leveraging Social Media to Sell Sponsorships First wave of the tsunami? […]

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