NFL: Patriots and Chargers Use Social Media to Sell Tickets

Posted: October 27, 2010 in NFL

Patriots sell Chargers tickets with social media blitz



Photo by File

The power of social media and the New England Patriots [team stats] brand helped sell the few remaining tickets to Sunday’s Pats game against the Chargers in San Diego.

On Wednesday, the Chargers tweeted a ticket update with the following message: “1,000 general tickets must be sold by 1:15 p.m. Thursday to lift blackout. Tix available online at” Not long after, the Pats tweeted: “Hey Patriots fans on the West Coast, if you want to see the Pats play the Chargers, go to to buy tickets.”

Within hours the tickets were gone and the Patriots estimated that half were bought by Left Coast New England fans.

“It’s the power of Twitter,” said Patriots spokesman Stacey James.

The Patriots are tapping into social media in a major way with 820,000 Facebook friends and 53,000 followers on Twitter.

A check of at press time yesterday for the game found only a few unsold single club seats for $315 each.

This spring, listed the Top 10 Most Followed NFL Teams on Twitter and the Pats ranked No. 1, followed by the Chargers, New York Jets [team stats], the Dallas Cowboys, San Francisco 49ers, Oakland Raiders, Miami Dolphins [team stats], Cincinnati Bengals, Green Bay Packers and the Denver Broncos.

Gerald Kane, a professor of information systems at Boston College’s Carroll School of Management, said he’s not surprised that Twitter can help teams sell tickets. “At 150 million users, Twitter has really taken off,” he said. “For sales or media people, this is a very powerful media. . . . It’s a very helpful tool to spread information.”

In this case, Kane said, someone tweeted about the Chargers, the Pats organization picked up on it and spread the word immediately to everyone following the team.

“It’s like a big cocktail party with everyone talking to everyone at the same time,” Kane said.

The NFL is not alone using the power of social networks. The Boston Red Sox [team stats] said they have 36,555 followers on Twitter and 1.5 million Facebook friends.

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